I Don't trust my tooth care and smile to just anyone!  In fact, my smile is so important to me, that I knew that I had to be the one to make my toothpaste!  I've been making products, including my toothpaste, for over a quarter of a century!!!!!  I dedicated this toothpaste to my young daughter and one of my greatest inspirations....Solara!  She has a beautiful smile and like me, takes great pride in that.  This version of our toothpaste is infused with sheer goodness in just 4 ingredients; Activated Charcoal, Organic Coconut oil, Sodium Bicarbonate & Cinnamon oil.  We have another version that we add Xylitol to; and of course Xylitol is Natural, deriving from the Birch tree.  There are some who believe that toothpaste must have flouride in it to prevent cavities and protect enamel.  I'm of a different school of thought.  I believe that there is enough added flouride in the water that we use to wet our brush and rinse our mouths as it is, without  needing to use a toothpaste that has added flouride in it, and that great care should be taken, when using products that include it.  Our ingredients were carefully selected for their benefits.... Activated Charcoal is the perfect detox, tooth cleanser and whitener, Coconut oil helps to remineralize teeth, Sodium Bicarbonate is great at fighting tooth decay and mouth odors and Cinnamon oil may prevent dental cavities and assist with bacterial infections.  Don't be surprised by the lack of sweetness in this one, as no sweetners have been added.....this is the "real deal"!